The home automation revolution is upon us – get your slice of the cake!
You may have noticed huge consumer marketing campaigns by giants such as British Gas with Hive, and other energy providers such as NPower utilising Nest from Google, amongst a range of home automation products.
There is a surge in customer demand right now and over the past couple of years, IoT (Internet of Things) has become the next big thing. The ability to control heating, lighting, locks, garage doors, entertainment systems from a single app is proving extremely popular and generating high levels of growth.
There is great potential for security system installers to piggy back onto the home automation revolution using security as the core of the system, rather than heating, lighting, etc.
Research suggests consumers want connected home built on security
RISCO conducted end user research, regulated by YouGov Plc. We spoke to over 4000 consumers on attitudes towards intruder alarms and how, when, where and why they are being used. The report is available to download at www.causeforalarm.co.uk.
One of the major findings of the report is that more than one in two consumers (54%) want a ‘connected home’ built around security and are interested in installing an alarm system that controls other household systems.
Furthermore, alarm installers are in a strong position to provide connected home devices. Householders would trust an alarm manufacturer to provide a connected home system with an alarm element (49%) over their TV, internet, telephone, gas, electricity, boiler or internet search providers.
Seamlessly integrated video. Low cost, high margins.
Competitors have recently been promoting their integrated video camera capabilities at costs well in excess of £100. RISCO’s VUpoint P2P solution is much more advanced, seamlessly integrated and easy to install into professional security systems and smart home automation creating a truly connected home and is available via one intuitive app/browser.
And this can be provided to your customers at a comfortably lower price, whilst delivering exceptional margins.
Cross sell. Up sell. Protect your revenue.
There is a huge opportunity for you to tap into general consumer marketing to deliver RISCO Smart Home and VUpoint P2P to your customers – cross selling to new customers, and upselling to existing.
You can grow and protect your recurring revenue (increase maintenance contract revenue, now firmly underpinned by the customers’ requirement to access the installer controlled RISCO Cloud).
The electronic security industry is now starting to embrace the IoT revolution in a big way, especially with regard to home automation. Don’t be left behind. Choose RISCO.